"I would like to take this opportunity to say a heartfelt thank you for all your hard work in creating the 'Harriet Lee Property' website. I can honestly say that it far surpassed our expections. It is such a professional look (not to mention very user friendly) and we are experiencing the rewards already!
I would recommend your creative talents to any of your future clients and am available to discuss my experience with Strategic Publishing."

Harriet
Harriet Lee Property

Brochures, leaflets, flyers, catalogues, calendars, data sheets, newsletters, posters, the list is numerous but the goals are high.

However we choose to promote our business through the printed word, our message must be precise, effective and designed to attract the potential customer to your product.

Here are some questions you should ask of your current printed promotional material.
1. Does my printed material match my brand, logo and style. i.e Is the look consistent throughout my company material.
2. Does your material provide a consistent brand and message.
3. Does my printed material interest my potential customer or does it become one of a pack.
4. What purpose does my brochure serve? Or what do I want my brochure to do for me.

Lets face it, lots of printed material doesn't even get a second glance. So what should you do to change that.
If your product or service has a competitor, how does your material compete against theirs.

Do not become complacent about your brochure or any promotional printed material, if its compelling, it is kept, if your content is well written, your clients will read it. If the quality of your print is better, then your company will be percieved to provide a better product.

There are lots of methods to help improve a clients reaction to the material they receive, it's just up to you to take advantage of that knowledge. If you want an edge, call me to talk about print products.