"I would like to take this opportunity to say a heartfelt thank you for all your hard work in creating the 'Harriet Lee Property' website. I can honestly say that it far surpassed our expections. It is such a professional look (not to mention very user friendly) and we are experiencing the rewards already!
I would recommend your creative talents to any of your future clients and am available to discuss my experience with Strategic Publishing."

Harriet
Harriet Lee Property

Creating great advertising should be about generating results.

What does your advertising say about your business? Is it working for you or are you just in it because its a habit?
Take a good hard look at what your advertising does and ask yourself does my advertising answer the following questions adequately. If the answer is no, then it is time to rethink your advertising and how it can be redesigned to better address your companies marketing goals.

Does my advertising visually stimulate?

Your first job is to stop your potential customer from turning the page. You want them to take more interest in your companies products.
Is the advertising directed at my target market?
The combination of image and text should be designed to appeal to your target market. Whilst an image can speak volumes, the headline should also engage the customer.

Does your advertising state its reward?

Your company product is designed, manufactured and sold to people who require a solution. Are you getting your proposition accross?

Does your advertising speak to your customers?

Your advertising and the message it conveys should be talking on an equal plane and in a way the customer relates to. Creating relationships is tough through advertising, but we can make more personal nonetheless.

Is your advertising consistent?

Does your advertising reflect the company brand or is it disjointed? Make your advertising consistent will create a stronger brand message. You don't have to have a 200 page brand manual but keeping the corporate message clear and the layout, colours and logo consistent will help drive the brand strength.

Does your advertising call for action?

If you are advertising and you do not want a reaction then you are simply using space and paying for the priveledge. Even if you are making an announcement, you are still selling. Wether you use a freephone number, a coupon or a website response address, you should take every opportunity for a customer to easily contact you.

These are basic principles, if you would like to find out more, simply call me or send me a message via the contact page.