"I would like to take this opportunity to say a heartfelt thank you for all your hard work in creating the 'Harriet Lee Property' website. I can honestly say that it far surpassed our expections. It is such a professional look (not to mention very user friendly) and we are experiencing the rewards already!
I would recommend your creative talents to any of your future clients and am available to discuss my experience with Strategic Publishing."

Harriet
Harriet Lee Property

Branding your business.

We are all affected by branding whether we are concious of it or not. Branding is the means of reinforcing the company message, ethos or promise.

The phrase branding comes from the days of cattle branding, where a family or company was recognised by its brand (or logo) burned onto the side of its cattle. Initially, this was means of stating ownership but as time went on, the application of a brand started to convey a statement of quality or trust.

It is exactly this message that most companies strive to achieve through their marketing or brand management.

We are very aware of strong brands such as Audi, BP, Qantas or Virgin. They do a great job in protecting, promoting, and building their brand, but what they do very well, is market their business very specifically at the audience they want to attract.

Ok, so we don't have the same budget as these huge organisations, but with creativity and developing the right images and messages, we can find a way to deliver your unique selling proposition, even in a competitive market, and building your brand into a memorable entity. and therfore building customer loyalty and trust.

Branding is more than just a logo, it is your companies method of communicating its values to its customers.