"I'm very grateful that a friend recommended Strategic Publishing to me when I was struggling to create an eBay Store page header. I was afraid that Jeremy would think my job was too small to be worthwhile but he was fantastic. I found his suggestions and his readiness to answer my questions on a wide range of topics very helpful. I was really happy to be able to tap into his expertise. I'll certainly be going back to Strategic Publishing as my business develops."

Regards
Diana
Cindies Pet Products

Graphic design, the start of a marketing journey in targeting your message to your clients.

Graphic design, simply put, is merely a description of melding images and words to form a coherent message designed to provoke a reaction.

In reality, when we design something, it is specifically to meet a need. As we need cars or televisions, or computers. If we have a need to travel in comfort we would require a car to be designed to lower the noise levels and to soften the road surface. In contrast, if we were only concerned with speed, our needs would be for power and weight.

The method of delivery of these messages to advise, inform or persuade us, is designed to provoke an emotion or create a desire.

Great graphic design helps business by creating targeted messages through its marketing. Whether a logo, leaflet, brochure, advertising or online activity, a well thought out design supports the company goals and marketing objectives by delivering a specific marketing message.